seoheroschool.com. Go check them out, Fishkin's school for gifted optimizers. As I noted before, the website is X-men themed with Rand Fishkin leading the way. It looks like the website is still under construction and most of the other pages aren't live yet. It looks like they may actually have classes and I can't wait to see if Rand Fishkin is actually involved with this or not!
A shot at those in the competition? Ammon Johns thinks SEOs should play the role of support. I understand where he's coming from but sometimes you have to lead the charge and fight for change or you just slowly lose the game.
Thought for the week: If you are trying to be a #SEOHero you probably should try another career. A great SEO is the best supporting actor.— Ammon Johns (@Ammon_Johns) December 6, 2016
It appears that Joost de Valk's comments were indeed spawned because of the Wix SEO Hero competition. For those that remember, I posted a while back that Yoast was going to enter the competition but I still haven't seen anything that I can identify as theirs.
I've been seeing more and more articles writing about the Wix SEO Hero competition and announcing their support for either French or German SEOs. Their communities seem strong and I have to admit I'm a bit jealous of the publicity and links they are getting.
It appears that Wix's SEO hero site was live again for a short time before going back down. I previously reported on Professor F and Evergreen, but now it looks like they have added Monkman, Sitemaps, Quickloader, Nightproxer and SERP.
I'm not sure what sparked it. Out of nowhere Joost de Valk, CEO of Yoast, who makes the Yoast SEO WordPress plugin fired a shot at Wix saying their own blog runs on WordPress and is using a version of Yoast SEO that hasn't been updated in a year. I checked it myself and he's not wrong.
Wix's blog runs on WordPress & uses Yoast SEO, in a version that hasn't been updated in a year. What does that say about them?— Joost de Valk (@jdevalk) December 5, 2016
@Wix i love wix its so easy but i sometimes its hard for other people to find my site— Connie Ra. (@connie_ran) December 4, 2016
I was curious to see how many competitors were hosting in NYC, as close to where the judge will search as possible. I created a map that shows the server location of everyone on my Competitor List.
I took a look at some of the tweets related to the SEO Hero contest and have visualized things like sentiment and affinity. As with some of the other data in the SEO Hero Research section, it will be interesting to see how this changes over time.
I was checking on Wix's entry into the SEO Hero contest, seoheroschool.com this morning. Every time I've looked at it previously, the domain has been parked on GoDaddy. Now it's telling me the DNS address could not be found. It looks like they've changed their nameservers over to Wix and I'd bet they will make their entry into the contest this week.
Edit: It looks like the page may have been live at some point today. It looks like they are going with an X-men theme with Professor F. or Fishkin (Professor X) and Evergreen (Wolverine). It looks like they may also have classes and even SEO villains on the website.
It looked like interest was waning in the SEO competition based on search volume, but the fact that I've found more than 2 dozen new entries in the last couple days seems to tell another story. I've added the ones I have discovered to the Competitor List and while this is an unofficial list that only has websites I've come across, it's growing pretty long! It looks like the Wix SEO Hero competition will grow even more and be even more competitive.
Fun fact, originally the Wix SEO Hero contest rules in section 4.2 stated that you must open your analytics account by February 16, 2016 instead of 2017. I too struggle with year changes at times.
Cyrus Shepard noted on twitter how many handles now include SEO Hero. I've seen quite a few myself, but since I'm actively following the competition that doesn't surprise me. I haven't changed mine and I wasn't planning to do so.
Amazing how many Twitter handles now include the words "SEO Hero"— Cyrus Shepard (@CyrusShepard) December 3, 2016
It looks like Google has accepted my changes to bring the MRKT360 GMB profile into compliance. The keyword stuffed name is now changed and the review from the CEO is gone.
I was trolling Facebook to see what people had to say about the Wix SEO Hero competition. They had lots of comments, but these were some of my favorites.
I took a look the company that the Wix SEO Hero contest judge Eran Hurvitz works for, MRKT360 Inc. It looks like the CEO was the first one to leave a review.
Let me remind you of the Google My Business policy on this:
Conflict of interest: Reviews are most valuable when they are honest and unbiased. If you own or work at a place, please don't review your own business or employer. Don't offer or accept money, products, or services to write reviews for a business or to write negative reviews about a competitor. If you're a business owner, don't set up review stations or kiosks at your place of business just to ask for reviews written at your place of business.
Don't worry, I've got you covered!
Then there's the whole name thing.
You know you can't have the services or location in there right?
Service or product information about your business, unless this information is part of its real world representation or this information is needed to identify a department within a business (see "Departments"). Service information is best represented by categories (see "Categories").
Location information, such as neighborhood, city, or street name, unless it is part of the real-world representation of the business. Your name must not include street address or direction information.
I got you bro! Isn't that better?
I've made a section about Previous SEO Competitions where you can find out about strategies and winners of past competitions.
After an initial surge in interest in the Wix SEO Hero competition, it appears the traffic is dying off. I'm not sure if people just think they can't win and are jaded, they're just not motivated to compete, or Wix isn't doing enough to promote the contest. Even mentions on social have slowed to a crawl and unless something changes this might not be a highly participated in SEO contest, even with a $50,000 prize. I would have expected more coverage of the contest but in the industry only Barry Schwartz of Search Engine Roundtable seems to have a writeup. The list of competitors seems to be growing though as more and more people are entering, so they're hearing about the competition somehow. Check out the Google trends for "SEO Hero" below.
A big update to the SEO Hero contest rankings! I'm now pulling deeper to show more competitors and am pulling desktop rankings with a NYC based proxy. This should make my rankings the most accurate to what the contest judge will see. I've also added a countdown timer that ends when the judge will search for "SEO hero" for the first time.
We're 2 weeks in as of today. I've been having fun covering the competition and providing useful information on updates, rankings, competitors, research, and even a fun way to vote for your favorite SEOs. The official Wix entry has not made an appearance yet; it's still a parked domain over at seoheroschool.com. I'm beginning to wonder how long they will wait, but I assure you when they launch you will hear about it here first.
One competitor @YourSEOHero had registered a domain that had been previously been parked. Once they realized the domain had a history, they decided to start over. Luckily we're still only 2 weeks in to the Wix SEO Hero competition and there's still plenty of time. Good luck!
Saying goodbye to the top of google for https://t.co/r9mtXWvB5r. I bought the domain new, I am switching as it was a godaddy parked domain!— YourSEOHero (@YourSEOHero) November 30, 2016
A friend of mine Bill Hartzer was let go. He's a brilliant guy and if anyone is hiring I recommend picking him up @bhartzer. He made a joke on Twitter about starting a new SEO agency and calling it "SEO Hero agency". Best of luck to you Bill!
Now for my next gig, I think I might start a new SEO agency and call it "SEO Hero agency".— Bill Hartzer (@bhartzer) November 30, 2016